Whether it's the all new GMC Terrain or any other vehicle, Director of GMC advertising Craig Bierley has the scoop. There's a lot to talk about, since GMC sales are up 20% year-to-date.

And things are going high-tech with GMC mobile apps. The Showroom app allows the targeting of potential owners even easier. It allows you to search new and used vehicles from your smartphone.

  "?we are completely rethinking our mobile experience, and will have a big investment this year and next. Our goal through next year is to have the same level of functionality from top to bottom of funnel. Our mobile site will be completely different. It belongs in our mainstream strategy."¹

As GMC is one of only a few sole-truck makers in the world, they corner the market on pickup, SUV, and CUV sales. Craig, as well as the rest of GMC, feel customers who shop at Handy Buick GMC Cadillac - 405 Swanson Road, Saint Albans, VT are more responsible for their choices now because of the economy.

Consumer insight can also bring a better GMC to the world. "We had that cultural insight -- we have been doing a lot of ethnography, and we have found that people who GMC are disciplined achievers. They believe something worth doing is worth doing incredibly well."²

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